“Karp is even more expansive in his claims for the emotional goals for Tumblr’s design. To express approval without reblogging, users click a heart icon. It’s easy and upbeat, and replaces the “garbage little OMGs and LOLs” in a traditional comment section with “much more orderly little hearts,” he says. (This feature on Tumblr slightly predates “liking” on Facebook, and a semiotics thesis could be written on the communicative implications of the thumbs up vs. the heart.)”
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Can Tumblr’s David Karp Embrace Ads Without Selling Out? - NYTimes.com
David Karp throwing shade. Love.