“Karp is even more expansive in his claims for the emotional goals for Tumblr’s design. To express approval without reblogging, users click a heart icon. It’s easy and upbeat, and replaces the “garbage little OMGs and LOLs” in a traditional comment section with “much more orderly little hearts,” he says. (This feature on Tumblr slightly predates “liking” on Facebook, and a semiotics thesis could be written on the communicative implications of the thumbs up vs. the heart.)”
David Karp throwing shade. Love.